Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free
What it is:
SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*
What it does:
Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.
Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.
Why you'll love it:
Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
Ideal for all skin types – even the most sensitive.
Non-comedogenic
Vegan
Available in 30 inclusive shades.
Consumer tested:
Clinically proven to improve skin smoothness in 7 days*
