GEN NUDE® Liquid Mineral Eyeshadow

What It Is:

A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease.

What It Does:

Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss.

• Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
• Smooth texture delivers comfortable application that stays put without smudging or fallout**
  
• All-day wear that is fade-, crease-, smudge- & transfer-proof
• Waterproof

Clinical:*

• Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
  

Consumer Tested:**

• 96% said it glides on smoothly and is easy to apply***
• 96% agreed it felt weightless***
• 90% said it delivers instant, high‑impact color
• 90% said it did not smudge throughout 8 hours of wear
• 84% agreed it felt comfortable throughout 8 hours of wear
• 84% said it stays in place with no fallout throughout 8 hours of wear
• 78% said it was not patchy after 8 hours of wear

Why You'll Love It:

• Vegan
• Cruelty-Free
• Ophthalmologist tested
• Formulated without Gluten
• Antioxidants
• Clean
• Fragrance-Free, Oil-Free, Paraben-Free, Sulfate-Free, Alcohol-Free, Phalate-Free, Formaldehyde-Free, Mineral Oil-Free, Retinyl Palmitate-Free, Oxybenzone-Free, Coal Tar-Free, Hydroquinone-Free, Triclocarban-Free, Triclosan-Free

*Based on an independent clinical study
**Based on an independent consumer study
***Immediately after application